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Everything is Measurable

“Anything can be measured. If a thing can be observed in any way at all, it lends itself to some type of measurement method. No matter how “fuzzy” the measurement is, it’s still a measurement if it tells you more than you knew before. And those very things most likely to be seen as immeasurable are, virtually always, solved by relatively simple measurement methods.”


- Hubbard, Douglas W. (2010-04-07). How to Measure Anything: Finding the Value of Intangibles in Business (Kindle Locations 262-264). Wiley. Kindle Edition.

How To Measure Anything


In the single most ambitious book on measurements for business, Douglas Hubbard explains why anything perceived to be “immeasurable”, but important, can be still measured in a practical way. Readers will learn how any problem, no matter how difficult, ill-defined, or uncertain can be solved with proven measurement methods. Numerous cases and examples ranging from quality, security, customer satisfaction, the environment, risk and many more make this text applicable to virtually any manager who has to make decisions under uncertainty.

‘How to Measure Anything’ Study Guide & Reference


The laminated Study Guide and Reference Card for the book How to Measure Anything is packed with key charts, tables, definitions and lists from the book. Each section of the book is outlined in colorful, easy-to-read graphics. It is a perfect summary of the main concepts as well as ready availability of detailed tables. Now available.

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‘How To Measure Anything’ Audiobook CD: September 2011


Douglas Hubbard’s best selling book, How to Measure Anything: Finding the Value of “Intangibles” in Business will be available as an unabridged audio book CD in September, narrated by  David Drummond. A comprehensive guide to measuring anything and everything, from the concrete to the intangible, revealing the power of measurement in our understanding of business and the world at large.

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Contact Info

Hubbard Decision Research
2S410 Canterbury Ct.
Glen Ellyn IL 60137
info@hubbardresearch.com

Phone: (630) 858-2788
Fax: (630) 858-2789